250+ retail doors — paid as it sells
We built Teelixir to 1,200+ retail stockists as brand owners — not as distributors. Now we open that same network to your brand: your stock sits with us on consignment, and we pay you as it sells.
We built our own brand. Now we help you build yours.
Traditional distributors take margin and keep you at arm's length from your retail relationships. We're different. We built Teelixir from a kitchen table to 1,200+ retail stockists — and we operate the full infrastructure ourselves. The network, the consignment systems, the retailer relationships — all in-house. That's what we're sharing with you.
How it works
From assessment to exposure across the network
Brand Assessment
We assess your brand, margin structure, product-market fit, and readiness for retail. We only take on brands we believe in.
Outreach Strategy
We build a targeted outreach list — independent health food stores and wellness retailers matched to your product category. Beauticians, gyms and PTs are an add-on.
Consignment Launch
You send typically 12–50 units of each SKU on consignment and keep ownership until it sells. We store, pick, pack and cover outbound freight. We manage the relationship and paperwork.
Exposure Starts Quickly
Exposure across the network starts quickly. Retail orders follow at their own pace, and real distribution is a six-month programme — we will not pretend otherwise.
What's included
- Retailer identification and vetting
- Outreach scripts and pitch materials
- Consignment terms management
- Ongoing retailer relationship support
- Order coordination and follow-up
- 250+ stores in network (beauticians, PTs and wellness pros as an add-on)
- Category-specific targeting (health, beauty, fitness, lifestyle)
- Monthly performance reporting
Best suited to
- Natural health and wellness products
- Organic food and superfoods
- Supplements and functional nutrition
- Beauty and personal care
- Eco and sustainable lifestyle
- Sports nutrition and recovery
Six-month programmes. Reach builds awareness at wholesale level; Distribution programmes (Breakthrough, Momentum): POA — Approved Brands only. Every programme: typically 12–50 units of each SKU on consignment. Retailers buy at your wholesale price — your RRP ex GST less 40%. We pay you your wholesale price less 40% for every unit sold, 30 days end of month. That 40% covers everything on our side: storage, pick and pack, freight and any distributor margin. No other margins, commissions or deductions.
Breakthrough · the six-month path
From shelf-ready to in distribution
This is the Breakthrough path — the route into distribution. A fixed-scope programme with a defined start and end. You know what happens each month, what you get, and exactly what we need from you: product information and typically 12–50 units of each SKU on consignment, up front. Not a guaranteed listing — what is fixed is six months of work and a report every month.
Month 1
Prepare
We make your brand distributor-ready — presented the way buyers expect to see it.
- Positioning & sell sheet
- Pricing and margin structure checked
- Catalogue and trade assets built
- Target distributor list agreed
From you
Product info, imagery, pricing, and typically 12–50 units of each SKU on consignment
Months 2–6
Outreach
We put you in front of the people who actually make the decision.
- Your brand added to distributors we already supply
- Follow-up handled end to end
- Real decisions returned to you
From you
Nothing further — we run it and hold your stock ready
When a distributor agrees
Launch
Your product lands in distribution and the first orders move.
- Distributor agrees to take the brand
- First orders placed
- Your stock is already with us, and it ships
From you
Nothing — stock is already with us, and it ships
Month 6
Report & decide
The channel is live. We report on it and widen it from there.
- Reorders and account management
- Monthly performance reporting
- Additional channels via add-ons
From you
A decision on where next
Sold separately
Add-ons
Standalone products, not programme extras. Buy one on its own, bolt it onto a programme, or run it years later — nothing here needs Reach, Breakthrough or Momentum to be live. Every price is the total for the term. All prices +GST.
Reach more retailers
Go deeper
The market you're already in. Every programme includes 250+ retailers — this is how you go past that. Sold in six-month blocks, matching the programme.
How many retailers see you each month, across six months. Pick the total you want — nothing to add up.
Banner rotation
Homepage rotation across partner sites for six months. Start any time — it doesn't have to line up with a programme, and it can keep running after one ends.
Retailer remarketing audience
Run your own Facebook and Google ads straight at our buyer audience — the trade, not the public. You control the spend; we license the list. You're advertising to people whose job is deciding what to stock.
Open a new market
Go somewhere new
A market you could never justify opening alone.
Where most brands find their next channel
New market discovery
A three-month programme into one market segment.
- Pick a market you've never sold into. We research the segment and work out whether your product genuinely fits it — before you spend anything else.
- We find the businesses and build you up to 500 named contacts.
- Five email sends into the segment across the three months, to generate brand interest and see what the market actually responds to.
- A market size report — how big the segment is, what it's worth, and whether it's worth your time.
- Monthly reporting throughout.
This is work that's rarely worth a brand doing for one segment on its own. That's the whole point of buying it from us.
Attaches to anything
1-to-1 outreach
Add it to any list, any market, at any point.
We work a list for you — tailored introductions, catalogues and follow-up. It isn't tied to one market or one programme: point it at a new segment we've just researched, at your own contacts, at retailers who opened but never ordered, or at accounts you've been meaning to call for two years.
Per 100 contacts
Add blocks as results come in
- Every enquiry that comes back is handled by Peter — 30+ years in business development. No cap on replies.
- Start with 100. Add further blocks of 100 at the same rate — scale what works.
Talk with Peter before you start
Before you agree to anything, you talk with Peter — so you can judge his experience for yourself. He'll give you an honest view on fit, but retailers make the final call: how many reply depends on how strongly your brand appeals to the trade.
The alternative
A sales rep, or Brand Connections
The usual route into distribution is to hire someone to knock on doors. Here is what that actually costs, next to what we charge.
Sales representative
$104,000/ year
$2,000 per week, ongoing — plus commission, car and phone. Before any results.
Brand Connections — Breakthrough
One feefixed
One fixed fee, quoted up front and capped, +GST — a six-month programme.
What it costs you over twelve months
Consignment, not purchase
You send typically 12–50 units of each SKU to start — on consignment, so you keep ownership until it sells. We store it, pick it, pack it and cover the freight out. You're not funding inventory sitting in someone else's warehouse.
One fixed programme fee
One fixed programme fee — no retainer, no monthly fees, no extra commissions. After that, we only earn when you sell: we pay you your wholesale price less 40% for every unit sold, 30 days end of month.
We already ship to these distributors — your product joins an order that is already going. Lower minimums, and a faster yes.
Need more than outreach?
We can cover the full stack
Ready to get your brand in front of retail?
Tell us about your brand and we'll let you know if we're a good fit. Honest, direct, no pushy sales.
Apply NowReady to get your brand in front of
250+ Australian retailers?
3-minute application. Alex checks your margins instantly. No bulk orders — 12–50 units per SKU on consignment.
Teelixir grew from 12 → 1,200+ stockists • Ausganica: 85 retail deals in 6 months