500+ retail doors — zero stock risk
We built Teelixir to 1,200+ retail stockists as brand owners — not as distributors. Now we open that same network to your brand, on consignment, with no upfront stock commitment.
We built our own brand. Now we help you build yours.
Traditional distributors take margin and keep you at arm's length from your retail relationships. We're different. We built Teelixir from a kitchen table to 1,200+ retail stockists — and we operate the full infrastructure ourselves. The network, the consignment systems, the retailer relationships — all in-house. That's what we're sharing with you.
How it works
From assessment to first order in 8 weeks
Brand Assessment
We assess your brand, margin structure, product-market fit, and readiness for retail. We only take on brands we believe in.
Outreach Strategy
We build a targeted outreach list — independent health food stores, beauticians, wellness centres, gyms, and PTs — matched to your product category.
Consignment Launch
Your product goes into stores on consignment. Zero stock risk for you — retailers only pay when they sell. We manage the relationship and paperwork.
First Order in 8 Weeks
Our network and relationships means brands typically see their first confirmed retail order within 8 weeks of launch. Then we scale from there.
What's included
- Retailer identification and vetting
- Outreach scripts and pitch materials
- Consignment terms management
- Ongoing retailer relationship support
- Order coordination and follow-up
- 500+ stores, beauticians, PTs, and wellness pros in network
- Category-specific targeting (health, beauty, fitness, lifestyle)
- Monthly performance reporting
Best suited to
- Natural health and wellness products
- Organic food and superfoods
- Supplements and functional nutrition
- Beauty and personal care
- Eco and sustainable lifestyle
- Sports nutrition and recovery
Our fee is structured around results. Reach out to discuss what that looks like for your brand — no obligation, no pressure.
Need more than outreach?
We can cover the full stack
Ready to get your brand into retail?
Tell us about your brand and we'll let you know if we're a good fit. Honest, direct, no pushy sales.
Apply NowReady to get your brand into
500+ Australian retailers?
3-minute application. Alex checks your margins instantly. No upfront bulk orders. Zero stock risk.
Teelixir grew from 12 → 1,200+ stockists • Ausganica: 85 retail deals in 6 months